“6-7”: The Meme That Means Nothing (And Everything)

Melissa Thom
Oct 31
3 min read

What a viral classroom joke can teach us about voiceover, culture and copywriting.

Six-Seven Meme Meaning: At a Glance

If you’ve heard kids across the UK suddenly shouting “six-seven!”, you’re not imagining it. The six-seven meme meaning has taken on a life of its own, spreading across the country.

The phrase exploded on TikTok after appearing in a rap track (Doot Doot (6-7) by Skrilla), before being stitched to clips of basketball player LaMelo Ball, who just happens to stand at, you guessed it, 6’7”.

From there, it detached entirely from meaning. Now it’s a punchline, a playground chant, and apparently, a reliable way to derail a Year 9 maths lesson.

Why it Took Over Classrooms

Part of the six-seven meme meaning lies in that rhythm - it’s quick, absurd and endlessly repeatable. It has no message, which makes it endlessly flexible.

Kids use it as an in-joke or a shared absurdity. And as any teacher will confirm, the less it means, the more powerful it becomes. It’s the perfect storm of sound and social contagion, the kind of ‘nothing’ that says a lot about how language now works.

Culture in real time: the BBC clip

In a BBC segment aired on 21 October, a teacher called ‘six-seven’ the new “Chewbacca noise” of 2025. But there was a deeper takeaway, a reminder that youth culture moves fast, and communication moves with it.

For anyone working in voiceover or creative production, keeping an ear on these micro-moments matters. They show how language is evolving: from meaning to rhythm, from structure to reaction.

What the Six-Seven Meme Teaches Us About Copy and Voice

The ‘six-seven’ phenomenon gives a few valuable cues for writers, directors and producers:

Sound first. The rhythm of a phrase can hit harder than its definition. That’s why ‘six-seven’ feels satisfying to say.
Energy travels. Like all memes, it spreads because it’s repeatable. The best lines in a script do the same.
Sense isn’t everything. Sometimes a voiceover lands because it’s playful or unexpected, not literal.
But here’s the other side…

The danger of chasing memes

While it might be tempting to drop ‘6-7’ into a spot of ad copy or a VO script, doing so can date your work instantly. By the time the edit airs, the moment may already feel stale, a cautionary tale our BRAVA demo producers know all too well.

At BRAVA, we believe in cultural awareness, not cultural mimicry. We listen closely to what’s trending, but we translate that energy into something longer-lasting. It’s about understanding why people are saying ‘six-seven’ - the rhythm, the joy, the playfulness - and then channeling that same energy in a way that will still sound fresh next season.

Our tone of voice lives right in that balance: clever, current, and never try-hard.

Lessons from the Six-Seven Meme

The ‘six-seven’ meme is a blink-and-you’ll-miss-it cultural blip, but also a live lesson in communication.

Language is moving at the speed of a swipe. If we want our writing and performances to connect, we need to understand how people are speaking right now, even if what they’re saying doesn’t mean much at all.

At BRAVA, a core part of our training is staying curious about what’s current; understanding cultural shifts, talking openly about them, and knowing when to reflect them in performance without letting them take over. That’s how we keep our work relevant and genuinely connected.

To find out more about working with us to develop your voice, get in touch.